Financial analysts have been praising Nintendo for the launch of Amiibos. (For those who don’t know, Amiibos are NFC action figures that can interact with games.) These analysts say that Nintendo is doing the best thing by catering to a younger audience.
Amiibos have also taken off with those interested in collecting the action figures.
Either way, the sales are staggering: Bloomberg reports that Nintendo has sold almost 2.6 million figures since launch in late November.
Each Amiibo sells at $12.99 at most places, and many Amiibos quickly sell out due to demand. Nintendo is releasing the figures in “waves” by adding and taking away certain characters.